Get a real life discount on apparel, from Second Life

According to the Second Opinion the Second Life newsletter you can get a real life discount at the American Apparel Store in real life, for making a purchase at the American Apparel (SLURL) store in world. The Island name is Lerappa. Thats apparel, backwards.

Of course it’s been a while since I’ve been to an apparel store in a mall, but this store seems to have ‘that’ look and feel about it. MMORPG’s seem to have been creeping their real life possibilities more and more. I wonder when one of these companies will have a presence on the stock market?