Group names and profiles can lead to cross business opportunity

Each group in Second Life can have tag names for officers and members that hover above the avatar.

This can be a free advertising opportunity if done tactfully. While one of our group advertises their domain name, another less discrete way of advertising is to list your group skill. For example if you are a builder the tag for general members could be “builder” and for officers perhaps “expert builder” (only if the expert part actually applies, of couse).