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	<title>Comments on: Lewis PR using Second Life brand to advertise on TechCrunch</title>
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	<description>VTOR - Virtual TO Reality, featuring Second Life</description>
	<pubDate>Fri, 21 Nov 2008 18:06:21 +0000</pubDate>
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		<title>By: TD Goodliffe</title>
		<link>http://www.vtoreality.com/2007/lewis-pr-using-second-life-brand-to-advertise-on-techcrunch/1003/comment-page-1/#comment-7926</link>
		<dc:creator>TD Goodliffe</dc:creator>
		<pubDate>Mon, 28 May 2007 13:25:44 +0000</pubDate>
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		<description>Cool, you work with EVE Online too, Morgan. That's an impressive MMORPG.</description>
		<content:encoded><![CDATA[<p>Cool, you work with EVE Online too, Morgan. That&#8217;s an impressive MMORPG.</p>
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		<title>By: Morgan McLintic</title>
		<link>http://www.vtoreality.com/2007/lewis-pr-using-second-life-brand-to-advertise-on-techcrunch/1003/comment-page-1/#comment-7903</link>
		<dc:creator>Morgan McLintic</dc:creator>
		<pubDate>Mon, 28 May 2007 01:41:33 +0000</pubDate>
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		<description>Hi - Thanks for the kind words about the PR campaign. The aim of the ad is simply to show which agency is behind it. Not to gain some kind of editorial sway, which as Duncan points out is handled entirely separately. I say 'won' since LEWIS was selected in competitive tender against other PR agencies, which is fairly standard practice when appointing a PR firm. We also work with Photobucket, Eventful, Mindtouch and Foldera among others in the Web 2.0 space, and Electric Sheep and EVE Online in virtual worlds and MMOGs respectively. Hope that helps.</description>
		<content:encoded><![CDATA[<p>Hi - Thanks for the kind words about the PR campaign. The aim of the ad is simply to show which agency is behind it. Not to gain some kind of editorial sway, which as Duncan points out is handled entirely separately. I say &#8216;won&#8217; since LEWIS was selected in competitive tender against other PR agencies, which is fairly standard practice when appointing a PR firm. We also work with Photobucket, Eventful, Mindtouch and Foldera among others in the Web 2.0 space, and Electric Sheep and EVE Online in virtual worlds and MMOGs respectively. Hope that helps.</p>
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