Ordered from CDBaby
After attending several Louis Volare’s concerts in Second Life, and finding full sims while trying to get to a couple other of his concerts; I decided I would need to purchase his new CD to help melt away the stresses I build up each day.
I went to Louis’s site, http://www.louislandon.com and navigated my way to his page which has all his CD’s found his latest CD “UNWIND” and was eventually directed to CDBaby.com where I could actually place the order for the “UNWIND” CD. I spent $12.95 + $2.25 Shipping and handling and soon recieved an email stating
Thanks for your order with CD Baby!
This is just a happy automated email to let you know a real person
will email you as soon as your package is sent, and you will also
receive a paper receipt with your order in the mail.
Harold -
Thanks for your order with CD Baby!
Shipping Address
================
Harold XXXXX
1401 XXX ave. #194
Xxxxxxx, LA 71xxx-4829
Email: weirdharold@VTOReality.comQty Description Price Total
=== =========== ===== =====
1 LOUIS LANDON: unwind $12.95 $12.95Sub Total $12.95
Shipping $2.25
Grand Total $15.20Your CD has been gently taken from our CD Baby shelves with
sterilized contamination-free gloves and placed onto a satin pillow.A team of 50 employees inspected your CD and polished it to make sure
it was in the best possible condition before mailing.Our packing specialist from Japan lit a candle and a hush fell over
the crowd as he put your CD into the finest gold-lined box that money
can buy.We all had a wonderful celebration afterwards and the whole party
marched down the street to the post office where the entire town of
Portland waved ‘Bon Voyage!’ to your package, on its way to you, in
our private CD Baby jet on this day, Friday, January 12th.I hope you had a wonderful time shopping at CD Baby. We sure did.
Your picture is on our wall as ‘Customer of the Year’. We’re all
exhausted but can’t wait for you to come back to CDBABY.COM!!Thank you once again,
Derek Sivers, president, CD Baby
the little CD store with the best new independent music
phone: 1-800-448-6369 email: cdbaby@cdbaby.com
http://cdbaby.com
I have no idea how you may feel about recieving this type of email in response to a purchase you make on the web, but even tody as I was reaching for “UNWIND” to help me relieve the stress that had built up on this day a smile came across my face. I think I will buy my next CD from CDBaby simply because they made me smile! I truly appreciate a smile on a bad day.
–
January 17th, 2007 • 
Weirdharold • 
comment | January 17, 2007 at 14:51 | individual comment-link
Yes Weirdharold, I do agree with you that CRM (customer relationship management) is important. I feel that it is a very crucial component for the success of any online businesses where the customers participation in any purchase transaction can feel so antiseptic. I find CDBaby’s light hearted humorous approach to be a rather unique and novel idea. Is it any wonder why CDBaby.com is the preferred distribution channel for Indie Artist. Thanks for sharing!
comment | January 17, 2007 at 15:33 | individual comment-link
We’ve done some shopping through CD Baby and best as I can remember it’s always been a positive experience. That’s a neat customer email, thanks for sharing
comment | January 17, 2007 at 18:26 | individual comment-link
If you can’t appriciate a email like that, then you need to unwind.
comment | January 18, 2007 at 03:41 | individual comment-link
CDBaby have been sending the same emails for years. That’s not to say that they are not very cool! I really like ordering stuff from them, too - haven’t done so for a while, sadly