Comments on: Why Business Shouldn’t Give Up on Virtuality http://www.vtoreality.com/2007/why-business-shouldnt-give-up-on-virtuality/1561/ VTOR - Virtual TO Reality, featuring Second Life Thu, 28 Aug 2008 06:51:33 +0000 http://wordpress.org/?v=2.6 By: Diana Allandale http://www.vtoreality.com/2007/why-business-shouldnt-give-up-on-virtuality/1561/#comment-10141 Diana Allandale Fri, 07 Dec 2007 18:16:33 +0000 http://www.vtoreality.com/2007/why-business-shouldnt-give-up-on-virtuality/1561/#comment-10141 Learning the culture of the virtual world is essential...and I'm afraid too many companies take an "if we build it, they will come" attitude without understanding the culture behind the platform. You can't just set up a store and walk away, thinking people will show up based on brand name recognition. That might work for a week. Maybe. Life moves differently in a virtual world. And too many companies don't take the time to understand that. (Side note: it is my opinion that, just like the VHS/Beta wars of the past, one platform will eventually come out on top and the others drop to the sides.Will be interesting to see who ends up dominating the virtual world field) Learning the culture of the virtual world is essential…and I’m afraid too many companies take an “if we build it, they will come” attitude without understanding the culture behind the platform. You can’t just set up a store and walk away, thinking people will show up based on brand name recognition. That might work for a week. Maybe. Life moves differently in a virtual world. And too many companies don’t take the time to understand that.

(Side note: it is my opinion that, just like the VHS/Beta wars of the past, one platform will eventually come out on top and the others drop to the sides.Will be interesting to see who ends up dominating the virtual world field)

]]> By: csven http://www.vtoreality.com/2007/why-business-shouldnt-give-up-on-virtuality/1561/#comment-10137 csven Fri, 07 Dec 2007 10:13:12 +0000 http://www.vtoreality.com/2007/why-business-shouldnt-give-up-on-virtuality/1561/#comment-10137 I saw the article and figured it was probably talking about the news from early October; the announcement that came out of the Virtual World Conference and Expo. If there's something new being announced, please post a link. I saw the article and figured it was probably talking about the news from early October; the announcement that came out of the Virtual World Conference and Expo. If there’s something new being announced, please post a link.

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