Amazon Windowshop introduces blurry blacky non-3D window shopping

I like the concept behind Amazon’s Windowshop which introduces a way to visually view Amazon bestsellers in sort of a series of shopping windows that roll in and out as you move around on the page. Press the spacebar to zoom in and out.

Techdirt wonders if it’s useful:

However, it still feels rather gimmicky rather than useful. For years people have tried to create 3D browsing systems online and they never seem more useful than just straight webpages. In fact, in trying to replicate a 3D environment, it often feels like they’re more limited than what a single webpage could do.

Not useful in its current state for a few reasons:

1. The fact that you can move your eyes and mouse cursor around faster than Amazon can come into focus with the item
2. The sounds of items autoplaying are annoying! Hasn’t Amazon learned that most netizens hate autoload sounds. Can these be turned off somehow? When you are window shopping, you don’t see a sound play for every item blare at you when it comes into focus
3. Not really 3D although being billed as that by others like Techdirt (and hence the reason it’s covered here at VTOR). I’d rather have a 3D model of the item that I could rotate and look at from different angles and even up to scale. If this is 3D, it’s bad 3D at that.

On a positive note, I don’t see this as a throwaway idea for Amazon, but it needs refining. I’d much rather go to a 2D search, sans sounds.