Red Bull is bullish with Home

It seems that Home is settling on some partnerships. Red Bull has become the first of many corporate partners in Sony’s Home environment with a reproduction of the Red Bull Air Race. If you’ve never seen this on ESPN at all, it’s actually an amazing thing to behold. Basically it’s a single engine plane darting around large pylons and maneuvering at break-neck speeds.

This also gets back to my original thought that some pizza place really could get in on how the PS button works and work in a pizza ordering service directly into the Playstation 3 environment.

While I would love to see what Sony has done with Home, I’m also not as excited about it anymore. The delay after delay has really driven a wedge between a type of revolutionary type of entertainment medium and just a fad (just look at how low Second Life has fallen recently). There is still a lot that can be done in a virtual world if it’s done correctly. My personal thoughts are that Second Life got the closest with this aspect of reality. Could Sony still pull a rabbit out of its hat? Sure. They surprised a lot of PS3 critics when MGS4 came out earlier this year and entirely squashed hardware sales of other competitors with wave after wave of competitive gaming sales (also due to the strong third party associations).

There is still a lot that can be done, like a direct relationship with PSN and other things. I’d love to see them release Home with a lot more third party partners. But I suppose we’ll see. Maybe they’ll release some more names that will regain some of my (and others) lost interest. Assuming that we’ll be able to see this environment sometime in this decade.