Hulu Responds to PS3 Block With No Real Answer

Hulu has finally “responded” to the block on the PS3 browser. And I put it in quotes for good reason. If you can even call that a response.

In fact, if you read the entire thing, it’s filled with a bunch of marketing gibberish that never goes towards answering why the block is there in the first place:

“Everything we do is with an eye toward achieving our long-term goal of maximizing the content you can access as conveniently as possible in a way that ‘works’ for the content owner,” reads the response I received from customer service. “In the short-term that may require us to make some tough decisions, but we only do so when we believe it improves our long-term prospects to build a more enduring, legal solution to that same problem.”

There’s also a lengthy description about the distribution model on how shows and movies are distributed, not that it actually means anything (considering the fact that it’s the content owners that approve the release of the content to Hulu, and browser whether or not on the PC or PS3 is still the same medium). There’s also some discussion about the rise of the web and how it changes the distribution model which is more public relations speak for “we’re not answering this question but we feel like we should act like we are and see if we can fool people into believing it.”

Really, Hulu. You would have been better off keeping silent. The only thing that anyone can gather out of this is that someone at Hulu has no sense of how advertisement mediums work (I actually have looked at a couple things since seeing advertisements on Hulu via my PS3) or someone is in contention with Sony itself. I personally would say that the latter might be the case and perhaps this is some sort of indirect retaliation for Sony not putting up one of the major shareholder’s content on the PSN network or something. Who knows.

Either way? The entire official answer is a joke. Halfsies just doesn’t cut it with the online world. Either become transparent from the public relations standpoint, or take the “no comment” route. From my end, I’d rather know why. At the very least, it creates good will with your viewers which in the end are the people that actually generate your revenue stream.