Advertising at VTOReality.com

Want to advertise your real world or virtual word products and services here at VTOReality.com? Currently we are offering the following plans using the open source OpenAds program and third party publically available Site Meter stats. The Second Life Linden Dollar (L$) is preferred, although PayPal is also accepted. All advertising subject to minimum buys.

Note: the VTOR group has voted not to accept advertising for gold farming / buying sites at this time because these services violate the terms of service of MMORPG, so please understand any submitted ad for sites offering these types of services will be declined. The only exception for these ads appearing on VTOReality.com is our limited control over the contextual text ads that appear from Google Adsense. You can read more about how and why we made this decision here.

Effective 10/29/2007: All text link advertising links are marked with rel=nofollow.

PLAN #1: Pay based on unique visitors to the site for 30 day (calendar month) period

Type: Rotating 468 x 60 banner, no sound or popups, 30k maximum size, 1 of 5 rotating slots
Location: Top masthead section to the right of the logo on most pages throughout the site
Current inventory available: 1 of 5 slots
Rate (this rate is adjusted the first week of every month): L$5,000 (L$1 per 1 unique visitor to VTOR)
Minimum buy: L$5,000 – June 2007: 5,000 unique visitors. In May 2007, VTOR did over 7,000 unique visitors.
Maximum buy: Three calendar months at a time at current buy rate
Size example (graphical):

Description:
Flat calendar month advertising.

With this plan advertisers are locking in a set rate of unique visitors and if VTOReality.com does more unique visitors during that period, there is no additional cost to the locked-in advertising rate for that advertising cycle. However if the VTOReality.com site does less traffic there would be no refund.

This could be more attractive than buying impressions only for those who want their advertising guaranteed to cycle for a full month or more, regardless of how many impressions are displayed. If you lock in early for a full three month if we do more than 1,000 unique visitors (as of this writing we’re on track to do over 1,500 unique visitors and 5,000 page views this month). We will prorate the partial month if you want to buy into and start advertising in January 2007, but the minimum purchase amount is one month.

EXAMPLE. VTOReality.com does 1,500 unique visitors, 4,000 impresssions and you bought in advance for one month you’d only pay the rate for 1,000 visitors but your advertising would have been shown for the full calendar month. Your banner still rotated 1 in 5, so it would have been shown 800 times (4,000 / 5 = 800 impressions).

The third party stats are publically available so advertisers can follow along with the traffic. You can buy in advance for three months and lock in a rate, otherwise the renewal rate will be the prior month’s unique visitor numbers. This means if we do 2,500 uniques and you only prepaid one month, then the next month the rate would be L$2,500 x L$5 = L$12,500.

PLAN #2: traditional CPM

Type: Same as plan #1
Location: Same as plan #1
Current inventory available: 100,000 impressions
Rate: L$2,500 CPM / $9 USD CPM.
Minimum buy: 2,000 impressions (L$5,000 / $18 USD), impressions are sold in 1,000 lots
Size example: Same as plan #1
Description:

This is a traditional ad buy. When your ad has been shown the amount of impressions you’ve paid for, subject to the minimum number of impressions, the ads will no longer be displayed on VTOReality.com

PLAN #3: Advertising in the virtual office of VTOR

Location: Monti sim, official VTOReality location inside Second Life (SLurl pending)
Description:

Coming soon you’ll also be able to buy advertising at the official virtual location of VTOReality.com inside Second Life.

Interested? How to buy advertising
- Contact email: advertising at vtoreality.com
- Ad Contact in Second Life: TD Goodliffe